Monthly Archives: January 2023
-
January 18, 2023
Valentine's Day Fashion Jewelry
It is that time of year again. Valentine's day is just around the corner. This holiday, celebrated annually on February 14th, is steeped in romantic tradition. But where did it all come from, anyway? Valentine’s Day has a long history, with its roots in ancient pagan festivals. The modern holiday of Valentine’s Day is celebrated by exchanging gifts and expressing love for one another. As such, jewelry serves as the perfect gift to express your affection. It is a timeless expression of love that will never go out of style. We will dive into the history and power behind this cherished holiday and why Valentine's Day jewelry is so important.
The Origins of Valentine’s Day
Valentine’s Day has existed for centuries. Its origin story dates back to the Roman Empire when Emperor Claudius II decided that single men made better soldiers than those with wives and families. As a result, he outlawed marriage for young men. Bu
-
January 10, 2023
Fashion Industry Challenges in 2023
The fashion industry is constantly evolving, but after Covid, many brands are trying their best to recover and get back on track. Many are worried about what is to come in 2023. However, fashion brands that have established a strong foundation will still see growth in the coming year. There are many worries the fashion industry leaders are taking into consideration for this year. Still, there are ways to combat them and help keep companies from going down. In this article, we'll go through what challenges the fashion industry is facing and what are ways to help improve sales along with trends to keep an eye on in 2023.
What To Watch Out For
With Ukraine's war impacting Europe and the ongoing effects of Covid still affecting many businesses, it's clear that fashion isn't immune. The energy crisis in Europe could cause a weakening industry. At the same time, suppliers find difficulty getting products in—both issues leading t
-
January 10, 2023
How Fashion Brands are using Instagram
Like many other industries, the fashion industry is undergoing a dynamic shift in how it markets itself to the public. Traditional forms of advertisement, such as print and television commercials, have become less effective in reaching customers. As such, brands must look for new ways to engage with potential customers and create brand loyalty. Instagram has emerged as one of the most popular platforms used to advertise in the fashion industry. It provides a platform for brands to showcase their latest collections and campaigns, create visual storytelling, interact with customers, establish relationships with influencers and build brand loyalty.
Amy Smilovic
We will look at Amy Smilovic, a designer who successfully pivoted her brand to adapt to the new advertising age. As well as different ways to advertise your product through Instagram and get the most for your brand.
Look at Amy Smilovic and what she did
-
January 10, 2023
International Online Marketplace Success Guest Post by Fahad Khan
International trading and the scope of eCommerce in the global market are continuously growing with time. It is because it allows every user to choose from a wide range of goods and services spread across various countries. People nowadays dislike being confined to a single store or even a large shopping mall with numerous outlets. They now want to explore a diverse range of premium brands and product categories at the lowest possible price. It is most effective when an international online shopping site ships directly to the customer's country.
Introduction
As a result of trade between multiple countries, the market has become more competitive. Competition ultimately results in more competitive pricing, thus lowering the product cost for the consumer. With millions of brands and multiple options from necessities to exclusives-all under one roof, such Global eCommerce platforms are continuously
-
January 04, 2023
Shopping in the Age of Gen-Z
Gen-Z, the generation born between 1995 and 2010, is the largest group of consumers in the world today. Gen-Z currently makes up 27% of the US population. It is no secret that Generation Z is rapidly growing and making its presence known in the consumer space. This generation of shoppers has unique needs, expectations, and wants when shopping. Additionally, they influence their parents' buying habits as well. That is right; Gen-Zers have more influence over their parents’ spending than ever before. In order to effectively market to Gen-Z, companies need to understand how Gen-Z shops and what sets them apart from previous generations. But understanding Gen-Z shoppers is not as simple as it may seem – they are misunderstood and often underestimated. Companies must learn to listen, pay attention to the right cues, and incorporate these insights into their strategy without overwhelming customers or compromising their offerings.
The Shopping Hab
-
January 04, 2023
Social Media Influencer Marketing Strategy
In the age of digital marketing, influencer marketing is a powerful strategy to utilize to reach your target audience and boost performance. It has become increasingly popular among fashion businesses, as it allows them to connect with key influencers in their industry who can help spread the word about their products and services. But how do you go about leveraging influencer marketing for your business? Let's explore some strategies you can use to maximize the potential of this powerful tool.
What is influencer marketing?
Let's start with the basics of what is influencer marketing. Nowadays, social media is a vital part of everyday life and is becoming the most convenient way for consumers to buy products. Each day, they spend more than two hours scrolling through social media sites like Instagram, Facebook, and TikTok. At its core, influencer marketing involves partnering with influential figures in the
-
January 04, 2023
Luxury Fashion Brand Name Identity Guest Post By Grant Polachek
Starting a fashion brand demands a lot of creative energy, a strong sense of style, and a complete understanding of the fashion industry. These characteristics are critical to your firm's operations, sales methods, and, most crucially, the name you pick for your organization.
The name of your brand influences how customers perceive your organization. If done right, it’ll draw customers to your fashion business as Gucci does. However, it will turn off potential customers when done incorrectly—like with DURKL.
To help you find a luxurious name, we've outlined three tips for creating excellent fashion brand names for your business and products.
And so, without any further ado, let's get started.