Monthly Archives: December 2022

Viva Magenta: Pantone's Color of the Year 2023 

Designers, retailers, and consumers alike gain inspiration from Pantone's color of the year each year. The classic game of fashion and accessories is ever-changing, and Pantone’s new color of the year for 2023 is no exception. In an industry where staying ahead of the trends means staying alive, it is essential to know what is in and what is out. This year, Pantone has made it easy—it has declared none other than the bold and vibrant Viva Magenta as its color of the year for 2023. To keep your business competitive, you need to learn how to market this color and incorporate this new trend into your fashion and accessory lines, whether adding a pop of color to your wardrobe or incorporating Viva Magenta into your product line. 

The Meaning Behind Viva Magenta 

Viva Magenta is a bold, vibrant pink. It is not subtle or understated—it is loud and proud. The expression associated with

Merging the Fashion Industry with the Gaming Industry

When most people think of fashion and gaming, they assume their opposites; they don't mesh together. Back when video games started appearing, there was no need for the fashion industry to be involved. Most games consist of pixels, with blocky characters with very little detail. Consequently, this made it very difficult for brands to penetrate this new market. It was in the 2000s that the popularity of World of Warcraft grew. In this online multiplayer role-playing game, character customization is a huge part, and brands started to notice an opportunity arising. Not only was this a significant untapped market, but it also provided a way to connect to a newer audience online, especially when the gaming industry exploded during the pandemic. Connecting through games was one of many ways to engage with this new audience, but along with streaming, fashion brands could connect outside of video games. 

Video Game

Unveiling Your Brand in 2023

There is no secret that marketing a new brand in 2023 can be incredibly difficult, especially as the world continues to change. With the rise of digital media and the increased demand for transparency and relevancy, it can be hard to keep up with what is necessary for success. Developing an effective marketing plan for new brands is more important than ever. The key is to find ways to stand out and build a fan base without relying on paid marketing. To succeed, you must establish a clear and simple brand identity that resonates with your target audience while staying mindful of modern trends like wellness, sustainability, and environmentalism. So, what does it take in 2023 to launch a successful brand? Here are some ways you can market and make an impact with your new brand. 

Creating Your Brand Identity 

Every successful brand starts with a strong identity. The first step in creating an effective marketing plan for

Wholesale Bracelets: Buying in Bulk

Shopping smarter and buying in bulk can be the key to success for fashionistas looking for a great deal and small business owners alike! Investing in bracelets wholesale is an excellent way of stocking up on stylish pieces without breaking the bank. Not only does it offer savings galore, but adds a wealth of variety. Take a closer look at some benefits of investing in wholesale bracelets. 

Cost Savings

One of the benefits of investing in wholesale bracelets by the dozen is cost savings. Buying in bulk usually means getting a better deal on the items bought than buying them one at a time. Buying wholesale can mean savings for fashion boutique owners who want to keep their prices low without sacrificing quality. It also means that those who buy from them can get high-quality items at an affordable price, not only boutique owners but also fashionistas who love a good deal. You can buy a ton of bracelets without having

Wholesale Jewelry by-the-dozen Necklaces

Want to look your best and stay up-to-date with the latest trends? You can do just that with these fabulous wholesale jewelry dozen packs! We have an extensive selection of wooden necklaces, rhinestone designer necklaces, and burnished cross necklaces that will instantly update your look. Whether you want to rock an edgy vibe with the wooden necklaces or add a touch of sparkle with the rhinestone designer necklaces, wholesale necklace packs are the perfect way to extend your style options. We'll dive into these four specific necklaces we offer here at Pinktown! Keep reading to find out which style is the right fit for you.

Wooden Necklaces Pack

Take your style up a notch with this set of twelve wooden wholesale beaded necklaces. Each necklace in the pack comes with three distinct wooden beads, perfect for those who like a more natural, earthy feel. The gold-plated chain also adds a touch of sophistication

Wholesale Zodiac Jewelry Trends 2023 Guest Post by Diana Patterson

Adding an accessory to your outfit can make a lot of sense to make you a center of attraction. Jewelry trends have changed ever since they came into existence. Different cultures represent their beliefs differently. Jewelry designs are no different. These are some ways in which you can express yourself. 

The latest addition to numerous jewelry trends is zodiac jewelry. It ranges from nomadic, bohemian, and traditional to modern art deco jewelry. This trend is taking over the jewelry world by storm. It’s something very relative and personal to everyone. Zodiac jewelry is also known for relieving stress, maintaining your energies, and keeping your negativities at bay. So here we are to let you know what’s best for your zodiac sign. 

Aquarius Engraved Pendant

Aquarians are intellectual people who never like being told what to do. These people are highly optimistic, which som

Formalwear Marketing and Merchandising Projections for 2023

Every year, the formalwear market experiences fluctuations as trends come and go. After concurrent years of decline, the formalwear category experienced a rebound in 2021 and 2022, with growth expected to continue into 2023. While an increase seems likely, it may slow down compared to previous years. These resurgences tend to be driven by the special-occasion wear segment, with hybrid styles blurring the lines between office and evening wear. Special occasion wear will be one of the top three categories driving growth this year, so understanding its market dynamics can help wholesale buyers make informed decisions. The purpose of this blog post is to take a closer look at the formalwear category and how it consists of three distinct groups. We will also examine market predictions for the future of formalwear attire and jewelry; and how to prepare your business.

Wholesale Earrings by the Dozen Supplier

Are you looking for a way to save money and stock up on wholesale fashion accessories by the dozen for your boutique shop? Look no further than wholesale earrings by the dozen. With these packs, you can buy earrings in bulk and offer special discounts to customers. You will have a wide selection of styles available, so there is something for everyone. Read on to learn why buying wholesale dozen-pack earrings is the perfect solution for your shop! 

Saving Money 

One of the benefits of buying wholesale dozen items like earrings is that you will save money. When you purchase these packs in bulk, you get more bang for your buck. This means you can purchase more items while spending less money overall, making it easier to stock up on all the different earrings you need without breaking the bank. Buying in bulk is a great way to stretch your budget when it comes to stocking your boutique shop with multiple types

Keychain Wristlet Bulk for Bussiness

Keychains are small and simple, but they can unlock a lot of potential for small businesses. From being affordable and easy to store and coming in various colors, shapes, and styles - wholesale key chains can be a great way to add extra value and style to your business without spending a lot of money. Now we will look into why investing in wholesale keychains is an excellent choice for small businesses. 

Affordability & Durable 

Wholesale keychains are incredibly affordable, so they are perfect for any budget. You can get more bang for your buck without compromising on style or quality. Not only will they add style and quality to any purse or bag, but they have resilience; since they are made extra durable for daily wear and tear. Meaning, you would not have to worry as much about them breaking or getting damaged in shipping to you and your clients.

Wholesale Body Chains and Coachella

In Coachella Valley, the Coachella Valley Music and Arts Festival has been happening annually since 1999, and with it, so has fashion. As the festival grew in popularity, so did its signature style. In fact, one of the most iconic pieces to come out of Coachella fashion history is body chain jewelry. We will examine how wholesale body chain jewelry became the quintessential look for events like Coachella and why it remains an essential accessory for festival-goers.

The Early Days of Body Chains 

Body chains first appeared on the scene in the late 2000s at music festivals such as Coachella, Bonnaroo, Burning Man, and more. While their origin is hard to trace, they have become a staple of festival culture over the years. In fact, you could say that body chains are now synonymous with festivals. If you have ever seen someone wearing a beautiful jeweled body chain during the summer months, chances are they were heading