Pros-Cons-Fashion-Accessories-Brand

 

  • The flexibility and ability to start your business from home

It is not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home.  You can also run your business from anywhere in the world.

  • Little startup and overhead costs

The cost to start a fashion accessories brand costs significantly less money than most businesses.

  • Rewarding work

Love what you do everyday. Do you love fashion trends? An accessories brand lets you share your fashion knowledge. You get to express your creativity with your customers based on your products.

  • Traffic to your website

Accessories are an inexpensive way to expand your existing wardrobe. Buyers will tend to make smaller, more frequent purchases to refresh their wardrobes. This is important in a tight economy. Pinktownusa offers new arrivals almost every day for you to build your brand.

  • High margins

The gross margins for your fashion accessories brand are typically around 43%. This is considerably high and allows you to grow your business and manage costs easily. 

  • Quick build time

The average time it takes to build your product line is quick - typically around 9 months. This will allow you to bring your product to market faster. Pinktownusa offers a variety of all trending fashion accessories. Our products feature volumes of color with styles ranging from trendy, chunky, urban, tribal, western, to formal.

  • Simple business model

A fashion accessories brand has the advantage of a simple business model, which makes launching and building the business more seamless.

  • Easy to encourage "impulse buy"

In the fashion accessories market, you have a much higher chance of encouraging your customers to buy on impulse. Pinktownusa offers trending, seasonal, and socially relevant accessories. This can help you capitalize on attention and influence the decision of your buyer.

  • Unlimited income potential

With starting a fashion accessories brand there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make. 

  • Ecommerce retail is growing fast

E-commerce has grown rapidly over the years. Customers have embraced online shopping, spending $861.12 billion online with U.S retailers in 2020. This is up 44% from the year before. 

  • Online Shoppers

In a recent survey, consumers say they do an average of 43% of their monthly purchases online. Online shopping is especially popular in urban areas and with parents, where they make 50% of their purchases online. The pandemic advanced that growth and has permanently changed consumer behavior.

  • Great reach to customers

There are various different markets to sell your product, which will help you reach different audiences and revenue streams. One of those markets is Amazon! Amazon is the world's largest online retailer, so you're bound to tap into new business and reach an entirely new audience. 

  • Product Customization

Fashion accessories include everything from jewelry and sunglasses to handbags, hats, and footwear. Pinktownusa carries various product lines so that you can select what items best support your brand.

  • Make money while you sleep

An online business can be run 24 hours a day, 7 days a week.

  • Amazing perks and discounts

Working in the fashion accessories business comes with its perks! As a seller for these products/services, it allows you to focus on the very things that interest you the most. You get to put your energy into something you are truly passionate about.

  • You are your own boss!

With starting a fashion accessories brand, you are the one to make decisions for almost all of the operations. You control every aspect of your life and make your own dreams come true every day. Calling the shots can be empowering and liberating!

Cons of starting a fashion accessories brand

 

  • Competitive Market

Competition is high when it comes to your fashion accessories brand. The fashion industry is highly competitive and requires continuous innovation and development. 

  • Finding The Right Supplier

Most businesses in this space go the supplier/manufacturer route. This isn't a bad thing! However, finding the right supplier can take a lot of time and energy. Pinktownusa wants to be your supplier so that you can focus on the building of your brand.

  • Security Issues

With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you are responsible for and how to avoid potential issues down the road.

  • Lack of benefits

With a fashion accessories brand, you are typically self-employed and responsible for finding your own insurance.

  • Taxes / Sales Tax

As a fashion accessories brand, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year. Also, if you are selling your products in various states, you may be required to charge sales tax. It can be a headache to create a process and procedure for this.

  • Overhead expenses

With starting a fashion accessories brand, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs.

  • Work can be repetitive

One way of avoiding this is to diversify product lines. This will keep things interesting! Pinktownusa keeps up with changing fashion trends and seasons, so that you don’t have to. We source the trendiest jewelry and accessories to keep your brand fresh.

  • Customer Service

There can be minimal in person interaction. One of the drawbacks of online shopping is attention span. A customer can linger in a store for hours, but an online shopper can be on your site for minutes.

  • Learning Curve

Starting your own business means you no longer have upper management to provide you with a director for your responsibilities. You should know the ins and outs of every aspect of your business, as every decision will come down to you. Different states have different laws and regulations. You will need to research before officially launching your business.


With an online business, you have the ability to reach a target market of millions. And best of all, you can do it while never leaving your house! To be successful in creating a fashion accessories brand, you will need to understand both the growth potential and the risks. Pick the strategy that works best for you and know that Pinktownusa will be here to support your wholesale fashion accessory brand.