Back to School Sales
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trends

In 2021, parents are expected to spend an average of $253.46 on each child’s back-to-school clothing and accessories alone.

 

  • Projected Sales

COVID forced many students into remote learning for the 2020-2021 school year.  Families are approaching the new school year with renewed enthusiasm. Sales are projected to surpass recent years. Parents spending for back to school items is expecting to rise by 16%.

  • Online Retailers

For many parents, online retailers are the preferred destination. Families expect to do 49% of their back-to-school shopping online. COVID’s effects on school shopping is summed up in one word - online.

  • Fashion Accessory Resurgence

Fashion accessories and clothing are going to make a HUGE resurgence for the 2021-2022 school year. The past year forced students to learn as mere heads on a Zoom call. Or even more likely, as black screens with videos turned off. Students are looking to get out and show off. Accessory and clothing sales expect to soar upwards of 46% from the previous year. This the strongest growth for any back-to-school category.

  • Longer Back-to-School Shopping Season

Due to supply chain issues in the U.S., consumers are shopping for back to school items earlier. Thus, the back-to-school shopping season will last longer than usual. Families are shopping online so that they are able to buy the items they want that they can’t find in stores.

  • Backpacks. Backpacks. Backpacks

Remote learning forced many college and school aged children to learn from home. Long gone were the days of lugging around text books, spirals, and folders. Many schools across the country are beginning in-person classes. Students are returning to their regular routines of classrooms and buses. A back-to-school accessory essential that lagged during the pandemic - Backpacks. But now they are again a school necessity for all ages of students.

  • Don’t forget the teachers

As the pandemic forced students into remote learning, teachers were right there with them. Logging into Zoom meetings and classes from their own homes. Teachers are also excited to sport new school gear as their students are. Teachers are looking to head back into classrooms. Taking with them the newest trending accessories and bags.

People can’t wait to head back to school. Back-to-school shopping is a big deal this year. After being cooped up, students are ready for a fresh start. Kids and teachers are planning on heading back to school looking and feeling their best.